Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 59

Values statements often address several audiences. Salesforce.com’s vision statement notes employees, customers, partners, communities, and the environment — a rather broad array, to be sure. Should there be a priority ranking here, as well as for your own organization’s statement? We think so, and in fact one reason we like Salesforce’s pecking order is because it recognizes that a vision is only as good as it will be lived by its exemplars — that is, employees (or if you operate a business alone, yourself).

But your company’s values have an obvious impact on all your stakeholders, including the owners, investors, bankers, customers, suppliers, regulators — and heck, even crazy Uncle Ernie if he’s the one who loaned you the $10K to start your business. (See Chapter 2 for more info on stakeholders.) As you start to identify your company’s most important values, you have to consider different viewpoints, including the following:

 The demands of your investors (if you have any)

 The interests and expectations of all your stakeholders

 The beliefs and principles that you and your company already hold

When you come up with a preliminary list of company values that you feel are most important, you’re in a good position to create your values statement.