Читать книгу Can You Get Hooked On Lip Balm? - Perry Romanowski - Страница 26

Let’s take a look, shall we? Even the most blatant offender of the truth, Wash ‘n Curl Shampoo, only implies that it will make your hair curly just by shampooing. Read the label carefully: It says it provides “the most beautiful curls with body, bounce and resilience after styling.” Well, duh! If the shampoo only makes your hair curly after you style it, it’s not really doing much for you, is it?

What else does Wash ‘n Curl say? “Your hair will be extremely curl responsive … Even dry, damaged, color-treated hair will have the staying power of thick curly hair … Its special Curl Enhancers infuse hair with the Holding Power of naturally curly hair.”

The only worthwhile part of this claim is that the shampoo does contain something that could be called a “curl enhancer.” Looking at the ingredients list, we see that it does contain a polymer (acrylates/C10-30 alkyl acrylate crosspolymer), that could provide some styling benefits. But that would only work if it wasn’t rinsed out!

Remember, just because a product contains an ingredient that does something doesn’t mean that it does something in that product!

The rest of the claims are pretty much made up, as far as we can tell. There is not yet a shampoo technology that will measurably improve the holding power of your hair.