Читать книгу Can You Get Hooked On Lip Balm? - Perry Romanowski - Страница 35

According to drugstore.com, the full name of the product is Burt’s Bees Doctor Burt’s Herbal Treatment Shampoo with Cedar Leaf & Juniper Oil. Doctor Burt, huh? We know that the reference is tongue-in-cheek, but that sure sounds medicinal to us! Strike 1.

Below the name it describes the shampoo as Feelin’ Flaky? with a question mark. In the context of cleaning hair and scalp, flaky is generally the term used to describe a symptom of dandruff. (Itchiness is another symptom.) Hmmm. Strike 2.

And finally the directions: “Wet hair, lather, rinse, then lather and rinse again. Shampoo at least three times a week for maximum effectiveness.”

Maximum effectiveness? Again, sounds like they’re promising some kind of sustained effect. If they’re not talking about dandruff, what effectiveness are they talking about? Just getting your hair clean. That’s lame—Strike 3!

While this product, and others like it, don’t overtly claim to control dandruff, they seem to be making that implication.