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Rosanna requests: On the back of many Pantene shampoo bottles, there are pictures—one that shows damaged hair and one that shows repaired hair after the use of Pantene. Are those pictures realistic and, if so, how long does it take for the repair to take place?

Pantene has been the market leader in shampoo for over ten years, partly because it is an inexpensive and excellently formulated product. However, to maintain this kind of market dominance, you need more than great technology. You need the best marketing in the industry and that’s what Procter & Gamble (the makers of Pantene) has.