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Believe it or not, the pictures on the back of Pantene’s bottles do give a reasonable representation of what is happening on your hair. What is shown are two pictures of hair strands—one strand has cuticles that are jagged and lifted up, the other strand is smooth and nicer-looking. The message you are supposed to get from this is that by using Pantene shampoo and conditioner, your hair will be softer, smoother and shinier. Is it true? It is true that the cuticles (the outer layer of a hair fiber) of damaged hair will look jagged and lift up from the fiber. The image is an artist’s rendition of a close-up microscopic view of the hair. When a fiber is treated with a conditioning shampoo like Pantene, it leaves a coating of silicone and polyquat that “glues” down the cuticles and makes the hair look smooth.

This effect is immediate and doesn’t require weeks of product use. But Pantene’s advertising claims that your hair gets better after a month is more story than fact. Hair gets better right away. There could be a minor improvement over time but, for the most part, as soon as you apply Pantene you’ll get the benefit.

We should mention that almost any conditioning shampoo could put a similar picture on the back of its shampoo bottles. Any shampoo that leaves a coating of silicone or polyquat will have this smoothing effect on the cuticles. Also, any conditioner will have this effect, too.