Читать книгу NegoLogic - Peter Frensdorf - Страница 7

Foreword

Negotiation is without any doubt one of mankind’s most important required skills while at the same time being one of the least focused skills in professional management schools. I have spent the last fifteen years as a negotiation advisor and trained thousands of professionals worldwide.

Peter Frensdorf is a skilled and experienced negotiator who has become an author by writing a book on negotiations. He is not an author who accidentally wrote a book on the subject of negotiation and that shows. The book is a collection of experiences and practical tools combined with insight into the psychology of man.

With NegoLogic Peter has crossed the border where most of us will follow in the coming years, creating a greater understanding that we as human beings are irrational and business should be considered from a behavioural economics perspective rather than – as many are doing today – from an orthodox economics perspective.

If you are in sales or procurement, or just use negotiation as a part of your life, I recommend that you start using NegoLogic. It will save your day, make not only you, but also your opponent, happier and probably richer at the same time.

I am personally fond of the stories and anecdotes that Peter uses to clearly illustrate his abundance of experience and knowledge.

Keld Jensen

Associate Professor and Managing Director, Marketwatch

Teaches at Thunderbird University, Phoenix, Arizona, CBS EMBA, BMI EMBA, DTU MBA etc.

Author of 20 books on negotiation.

Member of the Financial Times Mastering Business Minds

Writer for Forbes Magazine online.