Читать книгу The Power of Promotion! On-line Marketing For Toastmasters Club Growth - Rae Stonehouse - Страница 22

You can have the best Facebook Page in the world, but if nobody knows about it, what good is it? Your Facebook Page needs to entertain, inform, challenge, motivate etc. and grab people’s attention, similar to delivering a speech.

Here are some ideas to promote your Facebook Page and increase your Likes & Shares. The more Likes you have the more likely people are going to share your content, and in turn, they too will Like & Share with others.

•Let all your club members know that your club has a Facebook Page and how they can access it.

•Create and present a speech at your club on how your fellow club members can contribute to your club growth by sharing the club Facebook posts on their timeline. Explain how reach works.

•Show your fellow members how they can contribute content to the club Facebook Page and the benefits for both them and the club.

•Create promotional copy to add to your About section. Complete a short version & long version description of your club. Be sure to add contact info a link to your website or other social media. You need to convince the reader that your club is different than the other local clubs if there are any and that they should join yours.

•Add your club Facebook address to all promotional material that your produce e.g., agendas, brochures etc.

•As the Administrator, you personally, make friends on Facebook with all of your fellow members. Then invite them to Like your Toastmasters Club Facebook Page.

•Share club Facebook posts on your own personal Timeline. You want your friends to know that you are a Toastmaster and proud of it!

•Encourage visitors to your webpage to visit your Club Facebook Page. Make it easy for them to do so. A Facebook icon should be clearly visible on your website.

•Add “Please Share” to the bottom of each post.

•Search for and Like other Toastmaster’s Facebook Pages. They are a great source of content. Collate their info and share on your Timeline.

•If your club has a website and collects and posts “useful” information, create links to the content both ways i.e. your content on your website should say something to the effect of “visit us on Facebook.” Your Facebook posting of your content should mention “for more interesting information … visit our website.” The same applies to a blog if you have one.

•Check out software to add to your website, depending on its particular content management system, that allows the reader to share the content easily, by clicking and forwarding a link to their social media accounts.

•Create a YouTube channel for your club. Record presentations and post them to your YouTube channel. Share the links to your video in your posts. We explore YouTube and adding video, later in this manual

•Connect with past members. They may not want to rejoin your club but might Like your page and share your posts on their timeline. Go ahead, ask them!

•As part of a public relations program have members create a testimonial of why they are a member of your club, encouraging others to join. Post them periodically. Include a photo of the member. It would also be fun to video a testimonial and post it to your Facebook Page as well as your YouTube channel.

•Encourage members to have a professional Linkedin profile listing Toastmasters as an interest and highlight their TM experience. Have them link back to the club webpage & Facebook Page.

•Encourage all club officers to create a TM signature file, to go at the bottom of their e-mail messages that includes a link to the club website and the Facebook Page.

•Invite your friends to Like your club Facebook Page.