Читать книгу The Power of Promotion! On-line Marketing For Toastmasters Club Growth - Rae Stonehouse - Страница 23

For a new Administrator to a Toastmaster’s Club Facebook Page, or someone responsible for adding new content, this can be a daunting task. The reality is actually quite the opposite. There is so much content available to you when you know where to get it from, that the challenge will be deciding what to post and what not to post.

The mission of this chapter is to provide you with tips & techniques to build your club membership by using Facebook. The term “using” implies that there is some action required on your part to make membership growth happen. I believe a big mistake many Fan Page owners make is that they post their content, then leave it alone. The action required is that your page needs fresh content on a regular basis. If a visitor to your page sees the same content every time that they visit, why should they visit again? Odds are that they won’t!

To be an effective marketing tool for club membership growth your club Facebook Page needs to be the following: informational, entertaining, educational, thought-provoking, engaging, interactive, timely and addictive. Okay the addictive might seem a little odd but you want people to be compelled to see what you are posting on your site and to share on their own Timeline.

Content can be created from within your club meetings, from other club’s Facebook Pages, from Toastmasters District Facebook Pages and/or their websites, Toastmasters International’s website and social media as well as other on-line sources.