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Rhonda Abrams
Six-Week Start-Up
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Страница 1
Praise for Books from PlanningShop
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About Rhonda Abrams
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Introduction
In six weeks you can change your life!
week 1
Week 1
Lay the Foundation. . .
GOALS FOR STARTING MY BUSINESS
ACCOMPLISHMENT #1:
Clarify your business concept
Check It Out
MY PERSONAL GOALS: THE FOUR Cs
Identify your personal goals
The Four Cs
Spell out your business values
Check It Out
MY BUSINESS VALUES
MY ROLE MODELS
Remind yourself of your source of inspiration
Check It Out
My role models
My “bright idea”
MY “BRIGHT IDEA”
MY BUSINESS CONCEPT
Describe your business concept
Identify needs
BASIC BUSINESS DESCRIPTION
Outline specifics
Identify your strategic position
Decide whether you want partners
QUESTIONS TO ASK
POTENTIAL PARTNERS
DISCUSSING PARTNERSHIP TERMS
Decide whether you want investors
Check It Out
Consider potential exit strategies
Discuss the impact of starting a business with your family
Make an appointment with an SBDC counselor
Check It Out
Check It Out
Choose a name
Check out trademarks
ABOUT TRADEMARKS
Doing a trademark search
Check It Out
Secure a domain name
Check It Out
Consider logos, taglines, and colors
Logos
Taglines
Colors
Check It Out
CREATING MY IDENTITY
Meet with a graphic designer
QUESTIONS TO ASK
GRAPHIC DESIGNERS
Set up files
Create digital records
Start It Free
Set up a contact management system
Start It Free
Keep track of your company’s vital statistics
Keep track of expenses
Start It Free
week 2
Week 2
Get the Info You Need
ACCOMPLISHMENT #1:
Learn more about your industry
Make a list of your research questions
Check It Out
Contact your industry association(s)
MY RESEARCH QUESTIONS
Check It Out
Do online research
RESEARCH SOURCES
Check It Out
ACCOMPLISHMENT #2:
Research your target market
WHO ARE MY CUSTOMERS?
MY CUSTOMER PROFILE
Define your target market
Determine if there are enough customers
SIZE OF MY MARKET
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