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Make copies of this worksheet for yourself and your partners or key employees, if any. Check the level of importance to you in each area.

But a business “vision” doesn’t have to be revolutionary. The important part is that you identify what you see your business becoming: what it will do or make, how it will grow and compete, how big it will get.

Over time, your business vision will almost certainly change. As you gain experience and confidence, you may change the nature of your products or services, your personal goals may evolve, and the things that seem most important to you now may be much less so in the next few years.

Nevertheless, clarifying your current business vision and articulating your specific business concept gives you a stronger start as you begin building your company. Use the “Goals for Starting My Business” worksheet on page 4 as a starting place for defining your business goals.