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Entrepreneurship: A Real-World Approach

“What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business.”

— Gene Marks, New York Times small business columnist

Business Plan In A Day

“ A business plan is something every business needs, but too many fail to create one because it seems intimidating. Rhonda Abrams is on a mission to change that. With this book she shows you how to create a professional business plan that will seem like it took weeks to write instead of 24 hours.”

— Anita Campbell, Publisher of Small Business Trends

“I’m growing my business this year by purchasing a commercial building, and I needed a real estate loan to make the purchase. Business Plan In A Day was THE source I used for writing my plan, and the bankers and brokers I spoke with all commended my plan as being very strong and well-written. Thanks to you, I’ve secured my loan and the transaction is going through. I feel so fortunate to have found this book.”

— Lisa Stillman, Garden Walk Massage Therapy, St. Louis, MO

Bringing the Cloud Down to Earth

“No matter how you refer to it, working in the Cloud is a fundamental business practice these days and Abrams has done a terrific job of making this sometimes confusing subject relevant and practical for businesses of all shapes and sizes.”

—John Jantsch, author of Duct Tape Marketing and The Referral Engine

Successful Marketing: Secrets & Strategies

“Successful Marketing encourages students to think through standard marketing concepts while applying them directly to their business idea. ”

— Meredith Carpenter, Entrepreneurship Instructor, Haywood Community College

Successful Business Plan: Secrets & Strategies

“[Successful Business Plan is] user-friendly and exhaustive...highly recommended. Abrams’ book works because she tirelessly researched the subject. Most how-to books on entrepreneurship aren’t worth a dime; among the thousands of small business titles, Abrams’ [is an] exception.”

— Forbes Magazine

“There are plenty of decent business-plan guides out there, but Abrams’ was a cut above the others I saw. Successful Business Plan won points with me because it was thorough and well organized, with handy worksheets and good quotes. Also, Abrams does a better job than most at explaining the business plan as a planning tool rather than a formulaic exercise. Well done.”

— Inc. Magazine

“We are again using Successful Business Plan in my business honors course this semester. Must be working, as Penn State was just named (by Kaplan and Newsweek magazine) as the ‘hottest school in the U.S. for student entrepreneurs!’”

— Greg Pierce, Penn State University

“Successful Business Plan enables my Entrepreneurship students at the University of Vermont to develop really great business plans. The book’s easy-to-follow, step-by-step format makes preparing a plan logical and understandable. Over the years...several students have actually launched their businesses successfully. Our son used the book at St. Michael’s College in Vermont to develop a plan for airport fitness centers, winning the school’s annual business plan competition for business majors...with a hefty cash prize! His plan was so thorough, especially the financials, that he was flown to the West Coast to present his plan to a prospective buyer. The bottom line, there is no better road map to business plan success than Successful Business Plan!”

— David Kaufman, University of Vermont

“If you’d like something that goes beyond the mere construction of your plan and is more fun to use, try Successful Business Plan: Secrets and Strategies, by Rhonda Abrams...this book can take the pain out of the process.”

— “Small Business School,” PBS television show

“Successful Business Plan is easy to follow and comprehensive. From the first chapter to the last, it guides you through the business planning process with a proven systematic approach.”

— Sean S. Murphy, Ernst & Young LLP

“As a 20 plus year veteran SBDC director, consultant and entrepreneurship instructor, I have assisted thousands of individuals and business owners through the planning process. Having reviewed tens of thousands of plans and critiquing hundreds of planning texts, programs and tools, Successful Business Plan: Secrets & Strategies remains my hands-down favorite text/workbook/ guide. The content and construction is comprehensive, practical and ‘do-able’ for the serious small business owner/entrepreneur.”

— David Gay, Illinois Small Business Development Center at College of DuPage

“In my opinion, your book is the definitive guide for successful business plans. I particularly appreciate and recommend the use of the Flow-Through Financial worksheets. Each is a great device to illustrate the connection between the qualitative and quantitative elements of a plan.”

— Gene Elliott, Business Consultant, New Mexico

“I’ve been using and promoting Successful Business Plan since 1993, and it’s great! I’ve taught business plan writing in several local SBDCs, as well as nationally, through the Neighborhood Reinvestment Training Institute. My course is designed and delivered around your book. ”

— Ransom S. Stafford, Business Consultant, Twin Cities, MN

“One of the best books on business planning. The overall quality of this book is excellent, but three things make it stand out: First, it contains worksheets that walk you through the information gathering process. Fill them out, and even the financials—always the hardest part of a plan—will fall right into place. Second, it has a sample plan that reads like a real business plan, written by a real person for a real business. You can use much of the wording in your own plan. Third, it has tips from successful managers, leaders, and business owners, large and small. I was especially fascinated reading the tips from ex-49’er head coach Bill Walsh. You can’t go wrong following his advice on planning and organizing!”

— Economic Chamber of Macedonia

“ Successful Business Plan is thorough, well-organized, and a very useful tool for business planning and development. It’s an excellent guide to the details involved with creating a solid, useful business plan. ”

—Jim Jindrick, The Institute of Electrical and Electronics Engineers and the University of Arizona

“I chose Successful Business Plan because of its ease of use, its clarity, and its good examples. I have used the book for a number of years now.”

—Jean Morris, The Culinary Institute of America

“It has a clearly defined, comprehensive approach.”

— Zane Swanson, Emporia State University, KS

“Here at the SBDC we offer clients an eight-week business planning counseling program called Business Plan Expedited (BPE). BPE is structured around Successful Business Plan—the end result is a well-written business plan that can be used as a part of a business loan application package. I specifically chose this text because I used it, per recommendation from my graduate school advisor, for my MBA project in graduate school 13 years ago!”

— Indria Gillespie, Sierra College SBDC

“Your book has been both an inspirational read as well as a comprehensive guide for starting my business. Being relatively inexperienced with entrepreneurship, your book has not only given me the ability to create a solid roadmap for planning, but has also provided an encouraging and easy way to cope with the enormous amount of information and organization needed. I particularly enjoy the various quotes from business professionals who have had experience in business planning. They give precious insight and different viewpoints that I would not have seen. Thank you for writing this book!”

— Simon Lee, entrepreneur

“It combines, in a very clear way, both aspects of business planning and effective writing of business plans. The book is very well written. The forms are very useful.”

— Eyal Yaniv, Bar Ilan University, Israel