Читать книгу Six-Week Start-Up - Rhonda Abrams - Страница 7
ОглавлениеTABLE OF CONTENTS
#1: Clarify your business concept
Spell out your business values
Remind yourself of your source of inspiration
Describe your business concept
Identify your strategic position
Decide whether you want partners
Decide whether you want investors
Consider potential exit strategies
Discuss the impact of starting a business with your family
Make an appointment with an SBDC counselor
#2: Create your company identity
Consider logos, taglines, and colors
Set up a contact management system
Keep track of your company’s vital statistics
#1: Learn more about your industry
Make a list of your research questions
Contact your industry association(s)
#2: Research your target market
Determine if there are enough customers
#3: Check out your competition
#5: Consider strategic partners
#6: Broaden or establish your network
Attend a community, entrepreneur, or industry organization meeting
#1: Deal with legal and licensing matters
Choose a legal form and ownership structure for your company
Discuss ownership of your company
Apply for business licenses, permits, and identification numbers
Draw up basic contracts and other legal agreements
Protect your intellectual property
#2: Build your team and personnel structure
Consider your support structure
Decide who you need on your team
Figure out how much you can afford
Examine the use of independent contractors
Understand employment laws and consider your personnel policies
Appraise your management style
Week 4 Take Care of Operations
#1: Find and secure a location
Decide on the necessary attributes of your location
Consider whether you need more than one location
Option B: Set up a home office
Figure out your phone, fax, and Internet connections
Plan how to meet with customers
Decide whether you need a separate business address
Understand home-based office tax deductions
Plan ways to separate work life from home life
Option C: Set up an “office” in your vehicle
Option D: Search for shared space: Incubator, accelerators, and coworking spaces
#2: Design your work space and production process
Design your production process
Order/install utilities and facility improvements
Order inventory and/or raw materials
#3: Research and purchase computers, software, and other technology
Develop an approach to buying technology
Find ways to get technical help
#4: Consider how you will distribute your products
#5: Design procedures for handling administrative tasks
Take stock of your personal financial situation
Consider accepting credit cards
Prepare simple financial forecasts
Determine whose money you want
Clarify your company’s message
Come up with your Elevator Pitch
Worksheets
Goals for Starting my Business
My Personal Goals: The Four Cs
Business Name Comparison Chart
Competitors’ Price Comparison Chart
Types of Legal Forms of U.S. Business Organizations
People You’ve Given or Promised Stock
Things to Consider when Renting Space
Location/Space Comparison Chart
Designing My Production Process
Warranties and Service Contracts
