Читать книгу Six-Week Start-Up - Rhonda Abrams - Страница 53

Many people start their businesses without giving colors much thought, and yet most of us intend to use some colors in our business—in our decor, on our business cards, brochures, packaging, website, and so on. What often happens is that you end up using one color for one thing (let’s say a brochure), another color for something else (for your stationery, perhaps) and yet another color elsewhere (maybe your website).

The result? You lose the opportunity to develop a strong brand image for your company and perhaps even risk confusing your customer.

Instead, come up with a consistent use of color—your “color palette”— to give you another tool that reminds customers who you are and conveys a feeling about your company.