Читать книгу Six-Week Start-Up - Rhonda Abrams - Страница 56

If you can afford it, you may want a graphic designer to help you create your corporate identity: logos, website, stationery, and so forth. Obviously, when you hire a graphic designer, you should look at their portfolio (samples of previous work for other clients) to see if you like their style and if they have the right background for you. But once you’ve committed yourself to working with a designer, the next step is to help them understand your vision.

Have the designer read the business concept and description statements you developed on pages 14 and 16. Give the designer a sense of your goals and values so they can consider them in the design. Show them other visual images you like so they can get a sense of your tastes and preferences.

Use the guide “Questions to Ask: Graphic Designers” on page 40 as a starting point. The more information you give your designer to work with, the better they can develop a corporate identity that works for you.