Читать книгу Six-Week Start-Up - Rhonda Abrams - Страница 57

Ask about:	Their experience.
	How they handle the design process.
	Who’s going to do the work? The person you meet, assistants, or others?
	What fees/costs are involved? What deliverables will you receive?
Ask for:	At least three to five design options included in the initial fee.
	Both black-and-white and color digital versions of your identity system.
	Digital templates for all aspects of your identity system you select: business cards, stationery, fax cover sheets, etc.
	Color palette and numbers, both for print and for the Internet.
	A signed agreement giving you ownership and copyright of all designs (very important!).
Tell them:	What the company name represents and what your company does.
	Whom your target market is: their ages, industries, and concerns.
	How you want your customers to feel about you.
	Whether you want a traditional or more innovative approach.
	What color palettes you like or dislike.
	Whom your competitors are and how you’re different.

ACCOMPLISHMENT #3:

Get organized

My Checklist:

Set up files

Create digital records

Set up a contact management system

Keep track of your company’s “vital statistics”

Keep track of expenses

Starting any new, big project can seem overwhelming. There’s so much to do, so many things to think about. Some of the challenges are fun: figuring out a name for your business, creating new products, thinking up innovative marketing ideas. Some of the tasks don’t seem like much fun: setting up a budget, going to a lawyer, getting business licenses.

With so many things to do, it’s easy to forget or overlook some of the most important things. So right from Week One, start keeping track of all the basics and get organized so you don’t lose critical information you’ll need later.