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Who This Book Is For

This book addresses the entire range of issues facing any business owner or manager—from planning, strategies, leadership, and marketing, to money management, technology, operations, and much more!

Each topic is covered in a concise fashion with advice from one of America’s most highly regarded business writers, enabling you to quickly gain the knowledge, skills, and motivation you need to successfully run and grow your business.

This book is for you if:

You own a business and want to do everything you can to ensure that you succeed and reach your goals.

You’re looking for new strategies for growing your business and attracting customers.

Your business is facing changes or new challenges and you’re seeking insight and inspiration on how best to respond.

You’re seeking specific techniques and skills for managing the critical business tasks you face.

You want to make sure you take care of all the nitty-gritty details of business life and stay out of trouble.

You’re in the process of starting a business and want to make sure you do it right.

You’re a student in a business class and want to gain insight into the process of owning and running a business.

You’re at a turning point in your business or career and are seeking ideas and inspiration.

You recognize the value of continually learning about business and gaining new insight on how to run and grow a company.