Читать книгу The Owner's Manual for Small Business - Rhonda Abrams - Страница 8
ОглавлениеTable of Contents
1. Thinking Like an Entrepreneur
Feature: Common Traits of Successful Entrepreneurs
Feature: Status Symbols for the Self-Employed
Succeeding in Your First Business
Feature: Keys to a “Training-Wheel Business”
Feature: Discovering Your Business Concept
How Good Is Your Business Idea?
3. Turning Dreams into Reality
Feature: Types of Changes Your Company May Face
Is It Time to Throw in the Towel?
Feature: The Promise of Change
Feature: Your Mission Statement
Developing Your Strategic Position
Feature: How Do You Find Your Niche?
Paranoia Can Save Your Business
Feature: Steps to Diversify Your Business
Don’t Nickel & Dime Your Customers
Feature: Rule of Thumb for Extra Charges:
Give It Away to Grow Your Business
Preparing Your Businessto Go On without You
Feature: A Story about Setting Professional Fees
Feature: Rhonda’s Rules for Growth
Feature: Keys to Annual Planning
Feature: Is It Time for Your Business to Leave Home?
Make the Most of Your Business Card
Get the Word Out about Your Business
Telling Customers What to Think about You
Deliver Your Message to Your Customers
Feature: Create a One-Page Sales Sheet
Feature: Do’s and Don’ts for Business Lunches
Getting Comfortable When All Eyes Are on You
Feature: Don’t Get Barbecue Sauce on Your Business Card
Dress for Success in Your Business
What Kind of Website Is Right for Your Business?
Feature: Increasing Website Traffic
Getting to Know Your Customers
How to Get Your First Customer
Turn One-Timers into Lifetimers
Sales Are the Heart of Business
Sometimes the Best Word Is “No”
Dealing with Difficult Customers
Getting Rid of Your Best Customers
Encouraging Customer Complaints
Feature: Keys to Successful Sales
I Get By with a Little Help from My Friends
Feature: Building a Virtual Staff
Feature: Are Two Better Than One?
Attracting, Hiring, and Retaining Great Employees
Feature: Who Do You Want on Your Team?
Getting Employees to Use Initiative
Feature: Inexpensive Ways to Reward Employees
Feature: Money Management Tips
Finding Money for Your Business
Using Credit Cards to Finance Your Business
Do I Need to Collect Sales Tax?
Feature: Sales Tax Information Resource
Feature: Nine Ways to Ensure Your Company’s Survival
Tips and Tricks for Business Life
Overwhelmed by Too Many Choices
How to Get More Hours in a Day
Would It Kill You to See a Lawyer?
Feature: All Those Little Government Things
Remember the Independent Contractor Deadline
Feature: Vacation Planning Tips
Feature: Business Lessons from Baseball
Feature: A Dog’s View of Business
