Читать книгу Entrepreneurial Finance - Robert D. Hisrich - Страница 29

The business plan is a very important document both for providing direction for the new venture and for raising financial resources. It is important that it be well written and edited. The best way for an entrepreneur to proceed is to develop and write everything in draft format and then go back and rewrite. Keep in mind during this process the audience for your plan and arrange the material in a way, such as the one suggested in this chapter, that makes items flow smoothly from start to finish. Clear and concise writing is needed, and all numbers need to be consistent. If possible, have a friend or colleague critique the final business plan. If needed, you can always pay a professional writer at the end to make sure the plan flows smoothly.

A question frequently asked is how long (how many pages) a business plan should be. While that depends on the nature of the product or service, whether the business contains a technology plan and/or a production (outsourcing) plan, and the extent of Section 3 (exhibits and appendices), most business plans are around 30 to 50 pages. Remember, you have 12 pages of financial statements and several pages of résumés. Most important, you want all the necessary material covered in a clear, concise manner.