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Self-interest

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Another important element to be aware of is the extent to which the participants in an argument stand to gain from the outcome. The most obvious example is where there is some material gain in money or goods that is eagerly sought by the parties. There is also the question of a gain in status that comes from winning an argument but this is such an important element in arguments that it deserves, and will get, a section all to itself.

When getting involved in an argument it is as well to consider just what is at stake financially. Ask yourself what, if anything, your opponent stands to gain. This will give you great insight into the lengths to which he may go to defeat you. An argument over whose turn it is to buy the next round in the pub is likely to be fought less tenaciously than one over the ownership of, say, a champion racehorse or a valuable building site. This should not be taken as an infallible guide (see the sections on Status and Emotional Content), but it must be urgently considered.

There is another important consideration. People involved in arguments may not always tell the truth. They may either lie deliberately to deceive you about their true motives or they may even mislead themselves about what those motives are. It can be very hard indeed to unmask a good liar. The idea that liars look shifty or give themselves away with special body-language signs is laughably naive. When you are confused about who is telling the truth it is as well to consider what each participant has to gain. This may not be an infallible guide but it is often the only clue you will get.

What of your own motives? It is in the nature of argument that sometimes you will merely be trying to get your own way. Truth, Justice or the Greater Good will simply not enter your thoughts. This is human nature. However, if you are aware that that is what you are doing then you will be in a much better position to handle the argument. Naturally you will rationalize your position so that you feel justified in getting your own way (this is a psychological trick we all use as a matter of course). But if you can retain some vestige of impartiality you will be able to construct an argument that at least appears to be based on a desire to get at a just solution.

You should also weigh your advantage very carefully against the possible costs of getting what you want. For example, if you do battle with A over this matter and win you may feel very pleased with yourself. On the other hand, suppose your relationship with A is ongoing and you know that soon you will have to argue over matters that are even more important to you. What do you do? Perhaps by giving him a fair deal this time you will soften him up for a hard argument when it really matters. On the other hand you may reason that if you thrash the pants off A right now you will be able to use your psychological advantage to overcome him again in the future. Your actions in this situation will depend mainly on your reading of A’s character, but an accurate assessment of the material gains to be made will tell just how far it is worth going with your argument. Would you, for example, be wise to offend someone mortally over a matter that was only worth a few pounds? Arguments quickly get out of hand, tempers become inflamed, pride suffers and before you know where you are you may find yourself engaged in a major war over something that is worth only a trifle.

How to Win Arguments

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