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Loyal Dedication

AFTER BOARDING AN AIRPLANE WHILE on a business trip in the summer of 2007, my brother-in-law, Ray Stanton, handed me a book to read. It was Jeffrey Gitomer’s Little Red Book of Selling. As a salesman, I couldn’t get enough of the book. I began making immediate changes in my approach because I had a whole new outlook on why customers want to buy. Reading the book was also the beginning of a new chapter in my life. Gitomer’s words helped me open my eyes to my true passion in life and what I love to do most—WRITE.

I dedicate this book to two very important people, as this publication would not have been possible without them:

• Ray Stanton III. For introducing me to Little Red Book of Selling , and for providing me with opportunity my entire professional career. I learned about The Power of Loyalty from Ray Stanton. Ray, I am deeply grateful for all that you do.

• Jeffrey Gitomer. For helping me to get underneath the surface of myself. I am appreciative of your candor and how much you have contributed to improving the lives of salespeople everywhere. Although each word in this book is based on my own thoughts and experiences, I’ve adopted your teachings and molded them into my own style. Thank you for sharing sales secrets that have helped change the lives of salespeople around the globe. I will strive to follow suit by helping those who want to implement or enhance their customer loyalty strategies. Thank you, Jeffrey!

“Give your customers a REASON to be LOYAL, because if you DON’T, your competition WILL!”

—Roger L. Brooks