Читать книгу The Power of Loyalty - Roger Brooks B. - Страница 5

Dedication and Acknowledgments

I WOULD LIKE TO PAY A SPECIAL TRIBUTE to the publishing team at Entrepreneur Media. Publisher Jere Calmes, director of marketing Leanne Harvey, marketing specialist Jillian McTigue, corporate counsel Ron Young, and production coordinator Karen Billipp.

I also want to thank those who have played an important role in my life. They have all been loyal to me, and I am loyal and grateful to each of them in return. Thank you all!

My lifelong friend and cousin A. J. Stillittano. My very close friends Mike Hrehor, Freddy Seymour, Tony Brunelli, Jon Myers, Matt Kennedy, and Anthony Capozzi. A special thank you to Mirko Gojkovic. Thanks for all of the healthy debates and brainstorming about our world of loyalty.

Some other people who have played an important part in my life are Coach Fran Heath, Tim Lee, Nick Cannon, Mark Vinci, Mike Carboni, King Rice, Al Trager, Glenn McIver, Tim Mollen, Marty Burnett, Matt Regulski, Billy Berg, Matt Fiato, Scott Spagnolli, Scott Mullins, Jeffrey Levine, Albert Diluzio, Rev. Joe Salerno, Stephen Smyk, Jud Blanchard, Pat Maughan, Dr. John Perry, Juanita M. Crabb, Rev. Amedeo Guida, Mark Yonaty, Coach Jack Dunn, Marlon Waren, Jim Flad, Jim Sapp, Clyde Drexler, Ray and Nikki Stanton, Luke Stanton, Tom Stanton, Ken Heinrich, Art Christensen, Jackie Gow, Shannon Mess, Anna Acquisto, Jim Orband, Ken Tomko, Jim Franz, Su Jung Ah, Dan Farrell, Mirko Gojkovic, Tricia Farrant, Dragosalv Bogicevic, David Schachne, Senator Tom Libous,

Don Puglisi, Fran and Helen Battisti, Bill Dexheimer, Lloyd Ketchum, Albert Nocciolino, Mike Tasevski, Stacie Broadway, Ed Aswad, Dennis Driscoll, Todd Thompson, John Rumpel, Natalie Knudson, Uncle Tony Milasi, Uncle Rodney Brooks, Paul Fiacco, Donna Bryan, Aunt Angie Donovan, Bob Vallone, Buster Fiacco, Jim Rotella, Jim Vallone, Marty Tassoni, and Michal Slaby.

A very special thank you to my Aunt Mildred Brooks who always encouraged me to write.

TO MY IMMEDIATE FAMILY: My wonderful and kind sister and brother-in-law, Stephanie and Steve Pirozzi. My parents, Roger and Nancy Brooks, and their unconditional love and support. My mother- and father-in-law, Rosetta and Sergi DeRitis. Special cousin Thomas Montefusco. My sister-in-law, Romina Stanton. My nieces and nephews: Raymie, Gabby, Julia, and Max Stanton and Sophia and Maia Pirozzi. My children Alexis and Roger II. You two are my biggest accomplishment in life!

TO MY QUEEN: My wife, my best friend, confidante, and soulmate. Thank you from the bottom of my heart for your constant support, encouragement, and sacrifice. This book would not have been possible without you, Sabrina, and I will be forever loyal to you.

LOYALTY

Who is the most loyal person you know?

What companies are you most loyal to?

What brands are you most loyal to?

Are your family members loyal?

Are your co-workers loyal?

Who is most loyal to you?

Is your spouse loyal?

Is your pet loyal?

Are you loyal?

Why are these trivial questions so important? Because in order to understand loyalty, customer loyalty, the substance behind loyalty strategies, and The Power of Loyalty, it’s important to understand the vital part loyalty plays in the lives of your customers and how it has the potential to change their behavior so they become more profitable.

There will always be naysayers criticizing the effectiveness of loyalty, loyalty programs, and loyalty strategies. However, if you take the time to treat your customers well and reward them for their behavior, only good things can stem from that. In essence, that is where loyalty begins.

If I had my way, every elementary school in America would teach children the importance and significance of loyalty. Teaching children the importance of loyalty would promote better character.

Promoting loyalty breeds:

Trustworthiness Dependability Allegiance Devotion Excellence!

The Power of Loyalty will plunge into the substance behind the word loyalty. It will provide an understanding of how loyalty can change your perspective in day-to-day thinking and give you an inside view of the overall customer loyalty experience. In addition, the book will guide you through the essential steps to building a successful loyalty strategy.

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