Читать книгу The Power of Loyalty - Roger Brooks B. - Страница 8

Throughout the book, you’ll see various loyalty profiles featuring companies across multiple industries. You will recognize most of these companies, but some you will not. I carefully chose the companies included in order to demonstrate the vastness and diversity of loyalty programs currently in the marketplace. Some of the featured programs are pure rewards programs while others focus on unique loyalty strategies. Each of the programs has its own personal twist that makes it distinct. Learn from these programs, study them, and find ways to make your own loyalty strategy distinct.