Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 23

So if there are so many myths and reasons for failure, what makes a good trend?

As a reminder, here is my definition for a “Non-Obvious” trend:

A Non-Obvious trend is a curated observation that describes the accelerating present in a new, unique way.

The next two chapters will dig further into the idea of Non-Obvious trends and thinking by sharing a step-by-step approach to help you think differently about trends and escape the trap of lazy thinking or flawed insights visually. The biggest challenge is learning to abandon the obvious ideas and push yourself to work harder.

When you do, I guarantee that your ideas will improve, as well as your outlook on your business and your career as well.

So, let’s get started.