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CONTENTS

ACKNOWLEDGMENTS

HOW TO USE THIS BOOK

WHY A SECOND EDITION?

PREFACE

1 WHAT IS A WEBISODE?

A Brief History of Short Episodic Video on the Web

What’s Out There Now, Amateur and Professional

Why Create for the Net?

2 THE SERIES CONCEPT

Fatally Flawed Series Concepts

Be Bold, Fresh, and Original

So Where’s the Drama?

You Need a Killer Title

3 CREATING COMPELLING CHARACTERS

Character Essentials

Characterization

Your Overall Character Landscape

Leading Characters vs. Supporting Characters

Drawing on Real Life

Growing Your Characters

4 CREATING THE WORLD OF YOUR SERIES

Laying Out the Rules

Reality vs. Believability

Building on the Reality You Create

What if I Want to Make an Animated Web Series?

Animated Web Series: What’s Out There Now

5 THE PILOT STORY

Creating a Story That Tells and Sells

Premise Pilot vs. Episode 10 Pilot

You’ve Only Got a Few Minutes, so Be Economical

Creating Memorable Character Introductions

Story Structure: Beginning–Middle–End

Putting It on Paper: Writing an Outline

Pitch It Out Loud to a Friend or Three

6 THE PILOT SCRIPT

Building Your Script Scene by Scene

Deviating from the Outline

What Makes Good Dialogue: The 4 Cs

Making Your Script Read Visually

You’ve Got a First Draft. Time to Get to Work Again

When Is It Ready to Be Shot?

7 CHOOSING A VISUAL STYLE

The Marriage of Style and Content

Beginnings, Endings, and Transitions

8 PRACTICAL CONCERNS: EQUIPMENT AND BUDGET

Equipment: From the Bargain Basement to the Penthouse

Cameras and Camera Accessories

Sound Equipment

Lights

Editing Software

Learning More about All This Equipment and How to Use It

9 THE PILOT: PREPRODUCTION

Casting: Finding Talented Actors When You Have No Budget

Locations: Imagination Meets Reality

Permits

Developing a Shooting Schedule

Revising the Script to Fit the Logistics

Making a Shot List

Props and Wardrobe

Situations That Require Special Preproduction

10 THE PILOT: PRODUCTION

Dealing with the Unexpected

Be Quick but Don’t Hurry

Getting Enough Takes and Coverage

You Aren’t the Only Genius on the Set

Actors Aren’t Puppets

Crew Members Aren’t Slaves

The World Is Not a Set

11 THE PILOT: POSTPRODUCTION

The Rough Cut: Putting It Together

The Rough Cut: Assessing What You Have

Refining the Cut

Postproduction Sound

Adding Music

Creating a Main Title

12 BUILDING ON THE PILOT: COMING UP WITH EPISODE IDEAS

Growing Your Series

Growing Your Characters

Learning from Each Episode You Shoot

How Many Complete Episodes Do I Need before I Can Post My Series?

13 MARKETING YOUR SERIES AND YOURSELF

YouTube

Beyond YouTube

Publicizing and Marketing Your Series

Festivals and Contests

Should You Create Your Own Website?

Selling and Marketing Yourself

14 BUSINESS USES OF WEB SERIES

Can You Sell and Entertain at the Same Time?

Humor Sells

Characters That Connect with Customers

Tell a Real Story

Give the Customer Value for His Time

Even if You’re Not a Business

15 INTERVIEWS WITH CREATORS IN THE WEB SERIES WORLD

Bill Rosenthal: TV Pro Finds a New Market for His Skills

Cary Okmin: Branded Content: Part Ad, Part Web Series, All Creative

Courtney Zito: Hollywood Girl Moves Behind the Camera

Jen Dawson: Party Girl Has Some Serious Game

Michael Ajakwe: Writer, Producer, Director, and Web Series Festival Promoter

Christine Lakin: In It for the Long Haul

EPILOGUE: You’re Ready — Honest — So Go Do It!

APPENDIX ONE: Screenplay Format Tutorial

APPENDIX TWO: Recommended Reading for More Detailed Discussion of the Crafts

APPENDIX THREE: Syllabi and Course Outlines for Teachers

ABOUT THE AUTHOR