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WHY A SECOND EDITION?

The first edition of this book came out in February 2011, and it has been a great success. I measure success not only by the number of copies sold but also by the ways in which the book is helping those who’ve read it. It has been adopted as a text in web series classes at major film schools across the country (Chapman University, Loyola Marymount University, and Emerson College, to name a few) and around the world, including film schools in South Africa, Singapore, and China. The instructors have been uniformly enthusiastic about the book and how it has helped their students make better web series.

Independent filmmakers have been equally generous with their praise. At book signings and panels where I’ve appeared in Los Angeles, Chicago, Marseille, and elsewhere, I’ve been overwhelmed and gratified by the number of people who’ve come up to me to say, “Thank you for writing this book. It’s just what I needed to help me make my web series.” And one of my proudest moments came when my writing and teaching colleague Bill Rosenthal, a writer and producer with over 20 years of top-line credits on shows for ABC, NBC, and HBO who recently wrote and produced the web series Greetings from Home for a major new media company, read the book and said, “I wish I’d read this before I made my show.”

That’s some high praise, having a seasoned pro say he learned a lot from your book.

So if the first edition was so great, why bother with a second edition? The simple answer is that in the world of the Internet and Internet TV, a few years is a very long time. Things move at light speed, are constantly changing and evolving. And so I felt it was vital for me to update the book to keep it as current as possible and as useful as possible for readers. So the new material in this book includes

Updated examples from new web series to illustrate key concepts

Fresh information on the proliferation of new festivals devoted to web series

A new section on marketing not only your series but yourself

A new section on animated web series

A brand-new chapter on business uses of web series, a rapidly growing area of opportunity for businesses and creators alike

A brand-new set of interviews with creators who have advanced their careers by making web series, professionals who are finding new creative and financial opportunities in the web series world, and the founder of the LAWEBFEST, the world’s first festival devoted entirely to web series

All this new material is in addition to the tips, guidance, and instruction already present in the first edition. So if you are new to this book, welcome. Enjoy the book, and I hope it helps you make great web series. And if you’re a fan of the first edition, welcome back, and thank you for your continued interest. I hope this new edition helps you make even better web series than the ones you’ve already made.