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A Results Orientated Work Environment – or ROWE for short – is a new idea that is gaining ground in the information and Internet age. The main principle behind ROWE is to create a working environment that is orientated to recognizing and rewarding results rather than time.

In order to create a ROWE, the manager has to set specific, measurable objectives that lead to results that can be tested and accepted. (See Chapter 3 for more about setting objectives.) The key concept in a ROWE is the quality standard by which you, the manager, will assess whether the task has been completed, and therefore whether the reward for it will be released.

Obviously the faster a person can complete a task to the required standard, the sooner they earn the reward. This challenge in itself encourages people to work with a higher level of motivation.

ROWE doesn’t work for all roles. For example, a shop assistant has to be present while the shop is open, even if there are no customers. However, for roles that can be done on a ROWE basis, the approach has distinct benefits.

one minute wonder Consider what you want the people who work for you to achieve…today…and this week. Does it really require them to be in the office, or is being in the office actually a hindrance to their achievement? If so…think ROWE!

• People can manage their own workloads and don’t need to ask your permission to come and go. Therefore you don’t need to constantly supervise and monitor their work rate and attendance.

• People can earn more if they want to, which is another motivating factor.

• Reward is based on actual output, not hours, so productivity is very likely to rise.

• ROWE increases everyone’s focus on quality.

• ROWE is an adaptive solution to overwork – people are less likely to take on work they do not intend to complete.

ROWE works best if the people you manage are not a team, and the output of each is independent of others. However, you can create a team ROWE – a team of bricklayers, for example, can agree a ‘contract price’ for the job. They will be far more reliable than a team of bricklayers paid by the hour who have, by definition, a vested interest in dragging out the job to take up more hours.

A work environment orientated to results has many benefits over one based on the number of hours worked.