Читать книгу Communication For International Business - Rus Slater - Страница 5

The world is getting smaller. Most of us will probably have clients, or suppliers, in another country at some time or other.

And if we don’t we’ll probably belong to a business community of practice that is global. The way we communicate across these boundaries can make the difference between success and failure.

With this book you should be able to communicate effectively with colleagues, suppliers and customers who come from different cultures, speak different native languages and live in different environments to your own. The chapters are:

1	Listen and look; seek first to understand: with international communication there are some extra critical elements to this;

2	Say and write: nine simple and straightforward ‘rules’ to help you to get your message across to others across the seas;

3	Technology and media: how to make contact in order to be as effective as possible;

4	Taking the environment into account: this helps you to consider the differences in the working environments that exist between where you are and where they are;

5	Netiquette: eight secrets to help you to master the mouse;

6	Intercontinental differences: this chapter aims to try to highlight some of the major cultural differences between people from different nations, without slipping into racial stereotypes;

7	Communicating with a remote team: this chapter aims to distil the best practice for managing a remote team.

It is easy to cause offence if you don’t understand the people you are communicating with. But if you understand them, you can be as successful as if you were communicating with your own family.