Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 30

It’s good that you’ve documented your customer journey, but just because you’ve written it down doesn’t mean you’re done. When you understand the customer journey, and after you’ve built it for your business, it’s time to optimize it. The customer journey isn’t something you laminate upon completion. It’s not something you set and forget. If you want your business to grow — to truly be set up for success — you’ll want to revisit and hone your customer journey as your business and customers evolve.

A good rule of thumb is to evaluate and optimize your customer journey every time you add, retire, or update a product or service. Also, if you add a new customer avatar to your business, again, it’s time to optimize your customer journey.