Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 37

Although you may have many business goals that you want to affect through your digital marketing, you’ll find that you can meet most objectives with three broad categories of digital marketing campaign: Acquisition, Monetization, and Engagement.

Each of these types of digital marketing campaigns has a very specific role to play in your business, as follows:

 Acquisition campaigns acquire new prospects and customers.

 Monetization campaigns generate revenue from existing leads and customers.

 Engagement campaigns create communities of brand advocates and promoters.

The following sections explain these types of campaigns in much more detail.