Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 43

From this point forward, plan your digital marketing strategy and tactics by aligning them with the goals of the three major types of campaigns: Acquisition, Monetization, and Engagement. Never again will you decide to open a new social media account without knowing the ultimate goal behind it. Most entrepreneurs and marketers who are frustrated by digital marketing don’t see the big picture.

Frustrated digital marketers don’t understand, for example, that blogging is an outstanding tactic for growing awareness but utterly useless for monetization. They don’t realize that posting and communicating with customers on a business Facebook page can create an engaged community, but better, more effective ways to generate leads and customers are available.

As we cover specific digital marketing tactics through the remainder of this book, we frequently return to the idea of keeping your business objectives, and the campaigns that meet those objectives, in mind. As you continue on your quest to master the art and science of digital marketing, stay focused on what really matters: growing the business.