Читать книгу Embedded Finance - Scarlett Sieber - Страница 23

Founded by Shamir Karkal and Josh Reich, Simple's mission was to deliver clear and transparent digital banking to a population disillusioned by the financial crisis of 2008–2009. Simple was the paradigm of the neobank in the US.

Simple, which operated completely online, pioneered the Safe to Spend feature and was legendary for its hands-on customer service. The service was bought by the global bank BBVA for $117 million in 2014, and shut down in 2021.