Читать книгу Embedded Finance - Scarlett Sieber - Страница 21

The unbundling of the bank continued throughout the 2010s, with virtually every banking function being reproduced and in most cases improved upon by fintech startups. Even backend functions that are remote from the customer experience were re-created by fintech startups.

This continued innovation led to the creation of a new category of fintech called neobanks—digital-only banks built from the ground up. Neobanks aimed to take over the customer experience entirely from banks, and offered a broad suite of products for their users, though this range of products was generally narrower than that offered by banks.

The first neobanks launched in the early days of fintech: Simple, co-founded by Shamir Karkal and Josh Reich, and Moven, founded by Brett King, are two well-known retail examples on the US side. Both saw great initial traction, and Simple was known for having the second highest NPS (net promoter score) across all of financial services behind USAA, which serves members of the armed forces and their families.¹¹