Читать книгу Embedded Finance - Scarlett Sieber - Страница 8

This book was written to capture a moment in time as well as to serve as a guide to what lies ahead. Whether you operate within financial services, technology, a brand, or business in general, or if you happen to be tech curious, this book is relevant for you because embedded finance is here and only growing and, as with much of life, it is best to be prepared. Embedded finance, by definition, is a global phenomenon and is not limited to any one region or demographic. It touches everyone, which is part of its power. This book tells that story.

It begins with the consumer. She has lived through great financial upheaval, experienced changes in the delivery of services, and is comfortable performing financial transactions digitally. She has a need that a financial product can meet. How does the product get to her? This book tells that story, along with many others. How have her needs and expectations evolved in the digital age? How has the ubiquity of computing power and internet access in the mobile era empowered her? What will her life look like in 2030?

This book will look at all consumers, not just those in the middle class who have the luxury of choosing from financial providers. We will also look at the underserved, the struggling consumer who works multiple jobs and needs innovative financial solutions to make ends meet. For this consumer, investing, and even saving, may be only a dream. How will embedded finance help all consumers live stronger, healthier financial lives?

And while consumers are a crucial part of the story, embedded finance is not only for them, but also for the small businesses. It is for the small businesses who are growing and scaling rapidly, not only the ones who will become the next big IPO, but it is also for the struggling businesses who need a loan to hire that extra pair of hands to take their business to the next level. It is for those small businesses traditionally overlooked by traditional banks but who have great ideas and interesting data points to support a strong probability of success in the future. Those businesses who can utilize embedded finance to make a massive difference in their story.

From an industry perspective, this book provides a glimpse into the future of financial services. The industry is evolving at a rapid pace and while at one time in the past, the bank was the only place you could get a loan or deposit your money, now there are many options. What role will banks, as we know them today, play in the future? How will banks adapt to this new role? Which banks are poised for success and what are the strategies and technologies they have in place to make this happen? We will look at the banks that are embracing the change and thriving, and the banks that are building new products for the new digital age.