Читать книгу Embedded Finance - Scarlett Sieber - Страница 11

The book will provide you everything you need to know about the evolving world of embedded finance from inception to predictions for the future. We will cover:

 The Early Days: Proving the historical context and lessons learned from early players and how their efforts shaped the future.

 The Present: Identifying the global enablers today, including detailed case studies about their approach with key takeaways you can start enacting immediately as well as highlighting the role that traditional financial service providers continue to play.

 The Future: Predicting how the momentum of embedded finance will pick up, what the world of the future will look like, and what the impact on the consumer could be both for individuals as well as society as a whole.

Failing to prepare for, and at minimum be aware of, this monumental shift in how financial products are delivered to customers could lead to serious challenges down the road. The challenges have the ability to impact your talent, revenue, technology you use, and more. This is not the first push toward a new technological world order and we are not far from the days of Kodak failing to seize the digital picture boulevard or Best Buy failing to capture the future of cinematic entertainment. Not everyone should partake in such a journey but, regardless of your ambitions, it is important to understand what is happening at the macroeconomic level as the impact will reverberate into all parts of business. Taking your strategic career hat off and acting as a consumer like everyone else, as a consumer, this book will prepare you for the seismic changes you are about to experience in your day-to-day life.

After all, with a projected $3.6 trillion global market capitalization by 2030, why wouldn't you want to know more?² Let the journey begin.