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Banking consultant Brett King launched Moven in 2011 with an emphasis on mobile-first banking. King and Moven were strong advocates for mobile payments, and delivered stickers for customers to use with point-of-sale devices years before iPhones were NFC-capable. Moven's app allowed other banks’ card to be linked to it, and delivered more insights and context around those cards and their fees than the issuing banks themselves.

Still privately held, Moven's business focus has moved from consumer-focused to enterprise, and counts several global banks as its customers.