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THE B2B EXECUTIVE PLAYBOOK

COPYRIGHT © 2011 by Sean Geehan

ALL RIGHTS RESERVED. No portion of this book may be reproduced in any fashion—print, facsimile, or electronic—or by any method yet to be developed without express permission of the copyright holder.

For further information, contact the publisher:

Clerisy Press

P.O. Box 8874

Cincinnati, OH 45208-0874

clerisypress.com

Library of Congress Cataloging-in-Publication Data:

Geehan, Sean.

The B2B executive playbook: the ultimate weapon for achieving sustainable, predictable & profitable growth/Sean Geehan.

p. cm.

ISBN-13: 978-1-57860-446-3

ISBN-10: 1-57860-446-X

1. Industrial marketing. 2. Executives. 3. Customer relations. I. Title.

HF5415.1263.G44 2011

658.8’04—dc23

2011034195

Distributed by Publishers Group West

All images courtesy of The Geehan Group unless otherwise noted.