Читать книгу The B2B Executive Playbook - Sean Geehan - Страница 5

FOREWORD by David G. Thomson

INTRODUCTION

Chapter 1: SETTING THE STAGE

Chapter 2: A DIFFERENT GAME

Chapter 3: SIX BENEFITS, FOUR STEPS

Chapter 4: ENGAGE

Chapter 5: PLAN

Chapter 6: COLLABORATE

Chapter 7: GROW

Chapter 8: IMPLEMENTING THE PLAYBOOK

Chapter 9: AVOIDING THE FOUR PITFALLS

CONCLUSION

MARKETING AND SOCIAL MEDIA

Leveraging Marketing to Drive Organizational Value

B2B and Social Media

CASE STUDIES

HCL

Oracle

Harris

Intesource

Springer

Wells Fargo

Crown Partners

ACKNOWLEDGMENTS