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Where will it be published?

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Your personal brand blog should not be published only offsite, that is, on platforms such as Blogger.com, WordPress.com, Tumblr, Medium, LinkedIn, etc. You may want to take advantage of these channels; however, your interests are best served by hosting a blog on your own domain.

After considering each issue above, document a brief mission statement to define what you will publish, for whom, and the specific value of the content.

The Road to Recognition

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