Читать книгу The Road to Recognition - Seth Price - Страница 31

You need to discover your prospects’ interests, concerns, and challenges and interpret them as questions. What would they type in a search query?

Your prospect’s questions might be uncovered in chat, email, phone calls, blog commentary, etc. Tune in closely to these channels and document the questions you’re able to gather.

Also, spend time on the social media channels your prospects use. Look for questions and conversations about business challenges. Make and maintain a list of them. You’re going to answer them on your blog.