Читать книгу Digital Sense - Snook Chris - Страница 10

Every second of every day the rate of change is accelerating and we all fall further behind. Welcome to your new reality. You will realize this reality slowly at first and then suddenly in the coming years. As an executive, a marketer, and/or a founder/entrepreneur, you are no longer dealing with the convenience of saying outwardly that the customer is always right while staying with legacy processes and metrics internally as you march toward your next quarterly earnings call or round of funding.

We now live in a world where the customer is always right and enabled by technology, platforms, and channels to provide unparalleled support for the brands they love in any given moment and to enact massive justice/vengeance in real time on the brands that violate their trust or abuse/take for granted their attention.