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Cover design: Paul McCarthy

Copyright © 2017 by John Wiley and Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Names: Wright, Travis, author. | Snook, Chris J., author.

Title: Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook.

Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes bibliographical references and index.

Identifiers: LCCN 2016044307 (print) | LCCN 2016057120 (ebook) | ISBN 9781119291701 (cloth) | ISBN 9781119291749 (pdf) | ISBN 9781119291718 (epub)

Subjects: LCSH: Internet marketing. | Internet advertising. | Digital media.

Classification: LCC HF5415.1265 .W75 2017 (print) | LCC HF5415.1265 (ebook) | DDC 658.8/72 – dc23

LC record available at https://lccn.loc.gov/2016044307

Digital Sense

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