Читать книгу Health Promotion Programs - (SOPHE) Society for Public Health Education - Страница 35

Involving the stakeholders in a health promotion program is essential for its success. Involvement creates value and meaning for the stakeholders—for example, enlisting stakeholders to assist in identifying a program’s approaches and strategies in order to ensure congruence with stakeholders’ values and beliefs will strengthen stakeholders’ commitment to the program. Different stakeholders have different roles. Some stakeholders might help to define what is addressed in a program by sharing their personal health needs and concerns. Other stakeholders might offer services and activities in conjunction with the program (service collaborators). Stakeholders might serve as members of a program’s advisory board or as program champions or advocates, roles that are often essential in creating successful health promotion programs.