Читать книгу Nonprofit Kit For Dummies - Stan Hutton, Beverly A. Browning - Страница 83

Jargon is a term for words that have specialized meaning within an industry or profession. When you’re communicating with colleagues, everyone knows the meaning of the specialized words you use. But when you’re writing for the general public — the people who are the target of your mission statement — you should use words that have a common meaning for everyone.

For example, if you’re an educator, you’re probably familiar with the term scaffolding. In education, the word is used as shorthand to describe the process of using the skills that students already have to help them learn new skills. If you’re a housepainter, it means something entirely different.

Think about the words you use to describe your mission and make sure everyone knows what they mean.