Читать книгу Nonprofit Kit For Dummies - Stan Hutton, Beverly A. Browning - Страница 87

After you know your organization’s mission and its beneficiaries, the next step is deciding how to make it happen. Mission statements usually highlight a phrase describing the methods your nonprofit will use to accomplish its purpose. Think about the activities and programs you’ll provide to fulfill your mission. Take a look at these examples:

 To indicate how it will accomplish its mission, the Friends of Animals’ mission statement may say, “Our mission will be accomplished by veterinary professionals and dedicated volunteers who provide temporary shelter for homeless animals.”

 The mission of a human-services nonprofit organization may state, “Our mission will be accomplished by providing juvenile offender reentry recidivism counseling-and-support services for minority probationers exiting the Nassau County Juvenile Detention Center.”

When describing how your organization addresses its purpose, you don’t want to be so specific that you have to rewrite its mission statement every time you add a new program. At the same time, you want the mission statement to be concrete enough that people reading it (or hearing you recite it) can picture what your organization does.