Читать книгу Nonprofit Kit For Dummies - Stan Hutton, Beverly A. Browning - Страница 86

After you and the governing board have determined the nonprofit’s purpose, the primary beneficiaries of its services are documented and included in the mission statement. Their needs — whether they’re kittens or refugees — make your mission compelling and achievable. Defining who will benefit from your nonprofit helps to focus your organizational activities and is an essential ingredient in the mission statement.

Some organizations have a more general audience than others. If your nonprofit’s focus is preserving historic buildings, the beneficiary of this activity may be current and future residents of a city, a county, or even a state. It may also be the workers you train in the crafts needed to complete the building restorations.