Читать книгу Find. Build. Sell. - Stephen J. Hunt - Страница 2
ОглавлениеTable of Contents
1 Cover
6 Introduction Hunt by name, hunt by nature How I got started The scent of a deal The $100 backyard bar What's this book about? Who is this book for? What problem does this book solve?
7 Part I: FIND CHAPTER 1: Find your passion How not to buy a pub How to find your passion CHAPTER 2: Find your feet Don't let them in 'Don't let them in' extends to corporate customers too Don't just know the rules, set the rules How a faulty constitution nearly cost me my business Not everyone has your best interests at heart Choose your investors carefully Trust, but check What's your blind spot? How to find your blind spot Act in haste, repent at leisure Find the time to learn Play and learn Keep learning CHAPTER 3: Find your values Do the right thing Karma comes back What goes around comes around Want free marketing? Find your community Match your purpose to the concept Put yourself in the right room Give to get How to network What not to do when networking Get on the stage CHAPTER 4: Find your focus Do the little things right Success has its origin in decades past A lightbulb moment Why do I care about lightbulbs? What we pay attention to How we make our pubs so profitable Everyone's welcome Treat everyone with respect — except rock stars Mind over matter The benefits of meditation The 20/30 rule Mechanics of the mind Help staff help themselves
8 Part II: BUILD CHAPTER 5: Build your confidence If you don't ask, you don't get When it rains, it pours (beers) Like numbers? Here's a few Structuring the deal and sourcing the funds Taking time out How we grew the pub fund from $400 000 to $100 million When you're on a good thing, stick to it Finding investors was no longer a problem Our secret weapon: the multi-factor model (MFM) CHAPTER 6: Build your team How to build a loyal team Hire slow, fire fast Don't hire rock stars Check references How to keep staff Sharing the success Developing an intrapreneurial culture When ability doesn't match ambition Be slow to criticise and quick to praise Reinvesting in your team CHAPTER 7: Build your resilience How to manage bad days No mud, no lotus Don't annoy the authorities Supporting your team in a crisis How any small-business owner can fight for what's right CHAPTER 8: Build your knowledge You never know who you're dealing with What it says 'on the box' is not necessarily what's 'in the box' What does 'doing due diligence' actually mean? What you need before buying any bricks and mortar business Look ahead Waste not, want not
9 Part III: SELL CHAPTER 9: Sell your vision How to get a better valuation Profit versus potential You must reinvest in your business Pre-mortems can help prevent failure The value of real-time reports and why they matter Making cents of the profit and loss Build a relationship with your banker How credit departments work (and why it takes forever to get a loan approved) Dashboards rule CHAPTER 10: Sell your story How to create an IM that impresses investors Go big or go home Additional documents your investors may want to see CHAPTER 11: Sell your value How to choose the right bank How to choose a good accountant Crowdfunding: Leveraging your community to raise money CHAPTER 12: Sell your brand What is a rebrand? How do you do a rebrand? The 4-step plan for rebranding your business How do you measure the success of a rebrand? When should you do a rebrand? What will a rebrand cost? How long should a rebrand take? Promotions that have worked for us Rebranding involves meetings — lots of meetings
10 Conclusion
11 Let's talk!
12 Index
Pages
1 iii
2 iv
3 v
4 ix
5 x
6 xi
7 xii
8 xiii
9 xiv
10 xv
11 xvi
12 xvii
13 xviii
14 xix
15 xx
16 1
17 3
18 4
19 5
20 6
21 7
22 8
23 9
24 10
25 11
26 12
27 13
28 14
29 15
30 16
31 17
32 18
33 19
34 20
35 21
36 22
37 23
38 24
39 25
40 26
41 27
42 28
43 29
44 30
45 31
46 32
47 33
48 34
49 35
50 36
51 37
52 39
53 40
54 41
55 42
56 43
57 44
58 45
59 46
60 47
61 48
62 49
63 50
64 51
65 52
66 53
67 55
68 56
69 57
70 58
71 59
72 60
73 61
74 62
75 63
76 64
77 65
78 66
79 67
80 68
81 69
82 71
83 72
84 73
85 74
86 75
87 76
88 77
89 78
90 79
91 80
92 81
93 82
94 83
95 84
96 85
97 86
98 87
99 88
100 89
101 90
102 91
103 92
104 93
105 94
106 95
107 96
108 97
109 98
110 99
111 100
112 101
113 102
114 103
115 104
116 105
117 106
118 107
119 108
120 109
121 110
122 111
123 112
124 113
125 115
126 116
127 117
128 118
129 119
130 120
131 121
132 122
133 123
134 124
135 125
136 126
137 127
138 128
139 129
140 130
141 131
142 132
143 133
144 134
145 135
146 136
147 137
148 138
149 139
150 140
151 141
152 142
153 143
154 144
155 145
156 146
157 147
158 149
159 150
160 151
161 152
162 153
163 154
164 155
165 156
166 157
167 158
168 159
169 160
170 161
171 162
172 163
173 164
174 165
175 166
176 167
177 169
178 170
179 171
180 172
181 173
182 174
183 175
184 176
185 177
186 178
187 179
188 180
189 181
190 182
191 183
192 184
193 185
194 186
195 187
196 188
197 189
198 191
199 193
200 195
201 196
202 197
203 198
204 199
205 200
206 201
207 202
