Читать книгу Find. Build. Sell. - Stephen J. Hunt - Страница 25

Everything happens at the pub. It's where the locals go to celebrate, commiserate, congratulate and communicate, and I love being at the centre of what's happening. I'm the guy at the side, gently nudging the proceedings along by tweaking the dials to create the right mood and atmosphere — the music, food, lights, colours, scents, décor, drinks — these are the levers that bring a party to life. That's what I do. And I bloody love it.

I've been doing it since I launched my backyard bar and I've been in the industry ever since. I don't know it all, but I know what it takes to succeed. Fortunately, my passion for pubs connects with my ability to turn a profit, but it's worth remembering this: it's one thing to have a passion for a business idea. It's quite another to make it profitable, and just because you like something doesn't mean you can make money from it. You might enjoy making pottery, but it doesn't mean you should build a business around it. Do you like the business of selling pottery, or do you just like making pottery? It's an important distinction to make because not everything you love is commercially viable. There's a lot that goes into running a business, much of which you may not like, be good at or know how to do. So you need to ask yourself some questions to find a passion that you can cash in on.