Читать книгу TV Cream Toys Lite - Steve Berry - Страница 7

‘When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.’

So wrote St Paul in his Letter to the Corinthians (Chapter 13, Verse 11). Wise words from a wise man. Or so you’d think, it being the New Testament and all It’s just that, when we came to put away our own childish things, we thought ‘Hang on, there’s a complete Matchbox Race And Chase in here, and a Big Trak with working transport. And there’s a first-edition My Little Pony. We could get quite a bit for that on eBay. Let’s not stick ’em up in the loft just yet, eh?’¹

Back in 2004, TV Cream – the UK’s most popular and award-winning nostalgia website² – celebrated the top one hundred toys of yesteryear, from the tiniest 50p rubber novelty to the many bulky Bakelite candidates that vied for hallowed ‘main present’ status at birthdays and Christmases. Or rather, we celebrated those toys that were lusted after but never actually received because – time and again – parents would mistake their offspring’s fervour for overexcitement and ignore the repeated pleas, the letters to Santa or the tantrums.

You see, we used to want for things too. Before Amazon wish-lists, online ordering and ‘add to basket’ buttons, we relied on the catalogues: big, chunky, glossy bi-annual volumes with a dozen or so pages at the back brimming with toys, games, crafts and novelties. Special wishing books just for kids: Littlewoods, Kays, Grattan, Freemans, Marshall Ward, Great Universal, Argos. They were our Internet. That was where we learned to ‘browse’, circling toy after toy with red felt-tip, carefully planning imaginary shopping trips but never really believing we’d go on them.

Never forget, there are entire generations for whom giant stores like Hamleys and Toys ‘R’ Us were unimaginable fantasies on a par with space cars, food pills and robot butlers. The rear sections of the catalogues were a 2D vision of some incredible future where thousands of toys might be gathered in one place in a tableau of pastel colours. It was a hypnotic, limbo-state where girls were subtly encouraged to take up crafts and think about a life of domesticity, while boys were pointed towards combat toys and things that could be kicked.

Then, as we grew up, we also started to explore some of the other pages (and yes, thanks, the adolescent jokes about the underwear section have already been done – in 1996, by Frank Skinner, so let’s leave it there, eh?) Girls tended to graduate to jewellery and – for the poor are always with us – occasionally the clothes. As far as boys were concerned, however, it was usually the digital watches that were first to attract attention, followed shortly by the posh ‘scientific’ calculators. Nowadays, it’s all mobile phones, ringtones and 3G video clips.³ But what is a mobile phone if not a portable toy for grown-ups?

Back in what we fondly call the Cream era,⁴ the summer holidays were longer and hotter, sweets were cheaper and bigger, and toys were there to be played with – abused, battered… broken, even. They weren’t bought as an investment, to be squirreled away in storage for collectors and completists, or auctioned off thirty years later, ‘mint on card’, ‘brand new in box’ or ‘factory sealed’. The toys you’ll find in this book are the ones that had us wide-eyed with anticipation, tearing down the stairs at five in the morning on Christmas Day; the toys we hoped to find among a mountain of wrapped-up boxes; the toys we’d rip recklessly from the packaging and put straight to work.

What we’ve tried to do is capture at least some of that experience⁵ but without being too earnest about it. They are only toys, after all. On the one hand, there’s the catalogues and, on the other, there’s cataloguing (in the most dry, joyless way imaginable). We hope the next couple of hundred pages will illuminate the difference. Along the way, there’ll be some mildly interesting trivia (did you know that the original Sooty was just a mass-produced Chad Valley bear puppet?), some weak observational jokes (such as: why is it that Monopoly is only made by one company?) and far too many references to Doctor Who. If that’s not your cup of tea, we’ll chuck in some tortuously extended metaphors, just for good measure.

Why? Because what we’re trying to do is reclaim our childhoods, like so much silt from the fens. Rising from the wetlands of that original online top one hundred, this book examines in detail the seven score or more toys we most yearned for as youngsters (plus a good couple of dozen others that get a mention in passing). These are the peerless playthings of a nation’s youth, the ones that encapsulate a time and place to which we can never return, no matter how many mini-desktop versions The Gadget Shop churns out. Neither a definitive history of the toy industry nor a stat-packed collector’s price guide, TV Cream Toys is the Christmas morning you should have had when you were young enough to appreciate it.

And that’s it really. All you need to know to use this book. So hold firm, St Paul, as it’s now time to unpack those childish things for one last circuit around the living room carpet.

1 None of this is true. In fact, in common with much of this book, it’s an old stand-up routine we pinched (in this case, with permission, from the very lovely Richard Herring). We’re hoping that the quote from The Bible is out of copyright. Mind you, what the hell does ‘spake’ mean? We can’t find that on our Speak & Spell.

2 The award was Yahoo! Find Of The Year 2003 (they found us after six years, bless ’em). What’s with all this ‘we’ business? Well, we’ll come to that in a bit. In the mean time, get used to these footnotes; the book is riddled with them. They’re the paper equivalent of a director’s commentary.

3 Gawd, how dated is that sentence going to look in two years’ time? Don’t get us wrong, we’re not trying to be curmudgeonly or wring our hands at ‘the youth of today’ (although, c’mon, they really don’t know they’re born, do they?). There are plenty of future classic toys and games for twenty-first-century children. They’ll just have to write their own nostalgia book, that’s all.

4 Your own Cream era is the period in your life that created the most vivid and enjoyable memories, the ones that conjure an indescribable yummy feeling and that don’t need to be validated by Kate Thornton gurning away on some godawful TV talking heads compilation Alternatively it’s that year – any time from the ’60s to the ’90s – when you hit ten years old. Whichever definition suits you best… Watch out for 1977, though. That’s the year Star Wars (and a flood of merchandise spin-offs) changed the toy business forever.

5 This book is a collection of shared experiences. No single person can claim them. You can’t claim them. Steve Berry can’t claim them. Even TV Cream itself can’t claim them. They belong to us all. Just look at the list of contributors for one thing! The toy and game floor of TV Cream Towers is inhabited by a sort of gestalt creature. So, because we’re all in this together, this book has been written in the first person plural (or, as our Queen would prefer, the royal ‘we’).