Читать книгу TV Cream Toys Lite - Steve Berry - Страница 9

This is how it begins–with a none-too-subtle reinforcement of gender stereotypes for the Daily Mail readers of the future. Many are the generations of little girls that were saddled with ‘minimum’ plastic ironing boards and carpet sweepers from an early age (all the better to brain your little brother with), and many the house that was cluttered with all the paraphernalia of pretend cleaning without any real cleaning actually getting done.

Reminding us once again that a woman’s place is in the home, this particular primary-coloured party-pooper was a complete kitchen set comprising oven, hob, sink and, erm, washing machine on a handy moveable cart–hence it’s ‘A La Cart’, geddit? Quite why the more predictable inclusion of a kitchen fridge was omitted is anyone’s guess.¹ However, the toy was successful in ingraining itself on the nation’s collective memory primarily because of an extremely enduring TV advert. Briefly, this featured a small girl who got up unfeasibly early in order to potter around for a few hours, knocking together bits of plastic in a brisk but pointless way and eventually arriving in the parental bedroom to feed her dad cold baked beans and arctic roll from a plastic saucepan (Wake up Daddy, breakfast’s ready!’). He at least had the unshaven grace to pretend to look happy–we can only imagine how a genuine parent might’ve reacted.

Although this sorry display surely says something rather serious about the division of household labour in the late twentieth century, we’re not quite sure exactly what (although we’d love to know the whereabouts of ‘Mummy’). Besides, if that child is so keen on household chores, surely ‘Daddy’ can find a chimney to shove her up?

Manufacturer Bluebird continued to expand its range of authentic, though slightly strangely juxtaposed, culinary workstations on wheels with the Walford-inspired ‘East End Market Stall’,² one side a fruit-and-veg trader’s stand, the other a burger bar. All the major food groups well-represented there, then. Conspicuous cuckoo in the nest this time was a bright-red telephone stuck in the middle. Even in those pre-mobile days, we can’t envisage a market trader installing a landline on their trolley. Presumably they used it to phone in bulk orders of beans and jam roll to the cash and carry.

Bluebird’s founder, Torquil Norman, retired in 1994 a multi-millionaire. He has since spent £30m turning London’s Camden Roundhouse Theatre into a Big Yellow Teapot.

See also Mr Frosty, Petite Super International Typewriter, Girl’s World

1 Check out the miniature branded groceries, though. Daz, Mr Kipling’s cakes, Ryvita. Yum

2 The inverted commas were actually part of the name. Not so with the Bluebird Café Royale, however, despite the flamboyant use of French. Brands represented in this deliberately unisex fast-food restaurant training kit included Heinz Beans, Saxa Salt and Bisto. The eggs and sausages supplied were made of plastic, much like in yer real greasy spoon.