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Choosing Toys

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If you have heard ANYTHING about getting girls off to a good start, it’s probably been about ‘gender-stereotyped toys’. The role of toys in widening, or limiting, your little girl’s play choices is a huge thing, and you’d think by now companies would have really got past this. But here’s the bad news: it’s getting worse. Companies never give up on trying to hook kids and parents with heavy marketing – especially on TV, where toys can be made to look so much better than they really are.

This article is by Paula Joye, a journalist and fashion columnist, website publisher and a very sensible mum. I couldn’t put it better …

Steve Biddulph’s Raising Girls

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